After that, bring out the call to action and lead the users to the registration form. Native Ads -> Pre-Landing Page (interactive or native) -> Landing PageĪttract your potential customer with a teasing ad copy combined with an appealing banner, tell him/her a story of getting an expensive gadget or any other popular item for free or almost for free.Ĭonvince your target audience that winning is easy and accessible to anyone. Remarkably, this plan can be used for the native format as well, just replace the first step with Native Ads stage. When the user has already invested some time and emotions into the process, offer him/her to enter the contest for the desired prize. Engage your audience in a simple action on the pre-lander (it can be a game, a short test, or a questionnaire). Start your communication with the user by sending him/her a “private message” via Push Notification. Push Notifications -> Interactive Pre-Landing Page -> Landing Page Afraid be not! The core recipes of converting sweepstakes always leave a bit of space for creativity and artistic approach in case you need one. It doesn’t matter what your objective is – getting leads, giving away the newest smartphone or sending chocolate samples all over Brazil – the strategies for sweepstakes are already defined, and most of them work for a very long time. How to Choose a Sweepstake Offer: The Complete Checklist Promoting Sweepstakes: Step-By-Step There are also some regional brands that convert in particular countries where they are presented, for example, local supermarkets’ vouchers sweeps are in high demand in Brazil, Thailand, and Indonesia.Īlso, there’s a bunch of users in European countries that frequently participate in sweepstakes in a desire to win clothes, cosmetics, or shoes (Adidas sneakers, for example). The most popular and converting items are of course popular gadgets and gift cards of famous brands. In online ads, anything can be presented as a sweepstake.
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